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The First Look at Lady Gaga's Haus Laboratories

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@hauslabs / via Instagram

"The last thing the world needs is another beauty brand... but that's too bad."

Lady Gaga has announced the launch of her beauty brand, Haus Laboratories. The brand, which will retail exclusively on hauslabs.com and Amazon starting July 15, 2019, is comprised of six collections curated by Gaga. 

According to a post on Haus Laboratories' Instagram, each collection includes one of each of the brand's self-expression tools along with a reusable clutch. 

Products include:

  • Glam Attack: All-over liquid shimmer powder a highly pigmented, long-wearing all-over color amplifier;
  • RIP Lip Liner: A lip liner to die for a creamy, demi-matte, highly pigmented lip pencil; and
  • Le Riot Lip Gloss: An ultra high-shine multidimensional lip gloss.

Products are cruelty-free and vegan.