[webinar] Commercializing Pleasure

Sex is no longer taboo, as cross-generational global consumers turn attention to their sexuality and intimate pleasure. In this presentation, Stylus’ senior beauty editor, Lisa Payne, will explore the consumer attitude shifts, product innovation and engagement initiatives making this a hugely lucrative commercial opportunity. Capitalizing on growing consumer appetites and confidence, she will detail how brands are developing intimate connection-boosting tools, toys and platforms, and refining packaging to remove stigma and commercialize sex as a genuine wellness activity.