As part of its efforts to help beauty brands partner with successful retailers, Cosmoprof North America (CPNA) launched the first-ever TV Shopping Open-See, hosted by Claudia Lucas, director of merchandising for beauty at QVC, and Wendy Pos-Cerveira, director health and beauty at The Shopping Channel.
The live presentations are open to all Cosmoprof North America exhibitors 2–5pm on July 15 in a private meeting room inside Mandalay Bay Convention Center, with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers.
