Consumers care just as much about packaging as they do what’s inside the container. In line with keeping the planet as a priority and eliminating unnecessary waste, beauty brands are finding innovative ways to produce makeup, skin care and personal care products housed in Earth-friendly designs.
Global Cosmetic Industry reached out to industry insiders to learn about how packaging is becoming more sustainable and environmentally friendly.
1. Eco-friendly practices
A statement from Berlin Packaging says, “Packaging often plays a key role in a company’s sustainability initiatives, and research shows that consumers are willing to pay more for eco-friendly options. This includes recyclable packaging, reusable and refillable packaging and packaging with sustainable materials including post-consumer recycled plastic, ocean-bound plastic, bio-plastics, and bamboo.”
The statement continues, “As many beauty brands are making the change to more sustainable packaging, kraft paperboard tubes are gaining popularity. Designed as a sustainable alternative to plastic lip balm tubes, kraft tubes are made from recycled paper and post-consumer content. Uses for kraft tubes range from balms and salves to cosmetics and solid perfume.”
Don Earl, president of Overnight Labels, says, “There is a big improvement in the sustainable label stock and film area. Just a few years ago, there were few options and they had numerous limitations. Over the last 18 months, we’ve seen a much wider array of products that are closer to the capabilities of traditional materials with recyclable or compostable properties.”