Norwex Skincare’s recent rebrand features packaging from Seacliff Beauty featuring a mix of sustainable materials including #tide ocean material (plastic), recycled material and glass, as well as refillable formats.
The brand's new look features frosted glass bottles, as well as caps and pumps produced via a custom color injection in Norwex glacier blue. A tactile illustration symbolic of “The Norwegian Way” graces the base of bottles.
The eye cream in particular is housed in a recyclable refillable glass bottle comprising 30% PCR glass. The cap, airless pump and actuator all comprise #tide's ocean-bound plastic. The collar and cap in particular are made with 100% PCR PP ocean-bound plastic, which is FDA-approved and food-grade safe, per Seacliff Beauty.
The refillable moisturizer also features #tide ocean material, while the facial cleansing powder features PCR.
The refreshed look is designed to evoke the brand's natural, purposeful, optimistic and caring ethos.