Seacliff Beauty Taps Sustainable Packaging for Norwex Skincare Refresh

The eye cream in particular is housed in a recyclable refillable glass bottle comprising 30% PCR glass.
The eye cream in particular is housed in a recyclable refillable glass bottle comprising 30% PCR glass.

The refillable moisturizer features #tide ocean material.The refillable moisturizer features #tide ocean material.Norwex Skincare’s recent rebrand features packaging from Seacliff Beauty featuring a mix of sustainable materials including #tide ocean material (plastic), recycled material and glass, as well as refillable formats.

The brand's new look features frosted glass bottles, as well as caps and pumps produced via a custom color injection in Norwex glacier blue. A tactile illustration symbolic of “The Norwegian Way” graces the base of bottles. 


The eye cream in particular is housed in a recyclable refillable glass bottle comprising 30% PCR glass. The cap, airless pump and actuator all comprise #tide's ocean-bound plastic. The collar and cap in particular are made with 100% PCR PP ocean-bound plastic, which is FDA-approved and food-grade safe, per Seacliff Beauty.

The Norwex Cleansing Facial Powder bottle and cap are made with 100% PCR in a custom blue color.The Norwex Cleansing Facial Powder bottle and cap are made with 100% PCR in a custom blue color.The refillable moisturizer also features  #tide ocean material, while the facial cleansing powder features PCR. 

The refreshed look is designed to evoke the brand's natural, purposeful, optimistic and caring ethos.    

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