Babo Botanicals, a personal-care brand, has announced that its Hair Care in a Carton collection has won the CEW Award for Excellence in Sustainability.
The CEW award recognizes brands that are driving real environmental progress through innovation, responsible sourcing and meaningful reductions in plastic waste.
Babo Botanicals' collection features shower-friendly, FSC-certified paper carton packaging—a shift that claims to reduce plastic use by approximately 80% compared to traditional bottles.
"It is an honor to be recognized by CEW for our efforts in sustainability," said Mathilde La Ferve, vice president of marketing for Babo Botanicals. "We've always believed that families shouldn't have to choose between safe, plant-based products and sustainability. Our Hair Care in a Carton collection reflects our commitment to rethinking what responsible beauty looks like, from ingredients to packaging."
