Global consultancy Brandimage has redesigned packaging for the KMS styling and hair care range, the company announced.
The redesign was centered around the concept of “raw sophistication” to better align with KMS’s casual, urban aesthetic. The matte bottles in neutral colors and minimalist shapes are designed to evoke the style of industrial lofts.
KMS concept of “Start Style Finish” aims to make the process easier to understand for stylists and clients alike. The product packaging, created by Brandimage’s team of designers and brand equity architects, aims to reflect this ethos.