Neenah Packaging Releases Classic Retail Revolution


Neenah Packaging has announced the launch of Classic Retail Revolution, a resource meant to provide retail clients with unique printed pieces that can be used as additions to the overall retail experience.

Classic Retail Revolution features four case studies of four brands within the health and wellness markets. Each brand features samples produced on Classic Papers. 

The Four Brands Include...

  • Knetics (an athletic brand): In order to capture customers' attention, the brand utilized an oversized postcard and a gift card in a creative die-cut carrier. A grommeted hangtag combined three different shapes, three different papers and movement to deliver the brand’s active messaging.
  • Pack Apothecary (a men’s skin care line): The brand's sample includes a box for its coal facial exfoliant, which used the texture of Classic Stipple to suggest the product within.
  • Desert Mothers Spa (a resort): The spa's brochure is a geometric, accordion fold that uses natural visuals with the texture of Classic Crest Classic Natural White.
  • Odyssey (a food subscription service):  Odysessy paired Classic Linen, photography and blind embossing to provide a sense of elegance. 

Auburne Gahlman, brand manager, Neenah Packaging, said, "Today’s consumer is fiercely loyal and shares their brand love with the world through social media. In order for a brand to impress potential loyalists, it must first grab their attention in the crowded retail space….details matter. This is precisely where design and paper can help elevate a brand’s status with high-touch tools.”

Gahlman added, "The book isn’t just eye candy; its thought-provoking stats are good bookmarks for designers. Classic Retail Revolution will enable designers to provide more insight and perhaps be an even more valuable counselor for their retail clients."

Classic Papers samples within the book include Classic Crest, Classic Linen, Classic Laid, Classic Columns, Classic Stipple and new additions to the line: Classic Techweave and Classic Woodgrain Papers.

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