At the Vogue Beauty Awards 2018, Charlotte Tilbury's Instant Eye Palette was recognized in the "Most Instagrammable Packaging" category.
HCP Packaging was enlisted to create the packaging for the rose-gold metallic palette.
- The palette has an ultra-slim profile and utilizes a magnetic closing feature;
- The cover is embossed with the brand’s starburst design and logo; and
- The insert holds 12 eyeshadow pans featuring a proposed look for each color group screen printed alongside.