HCP and Charlotte Tilbury's 'Most Instagrammable Packaging'


At the Vogue Beauty Awards 2018, Charlotte Tilbury's Instant Eye Palette was recognized in the "Most Instagrammable Packaging" category. 

HCP Packaging was enlisted to create the packaging for the rose-gold metallic palette. 

The Details

  • The palette has an ultra-slim profile and utilizes a magnetic closing feature;
  • The cover is embossed with the brand’s starburst design and logo; and
  • The insert holds 12 eyeshadow pans featuring a proposed look for each color group screen printed alongside.
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