Is Your Packaging Working? Ask The Branding Doctor


Is your packaging doing a stellar job communicating your brand story? Now's the time to ask The Branding Doctor.

In a Global Cosmetic Industry exclusive, Michele Sawyer, a beauty and personal care branding and design expert, will respond to readers' questions on how to communicate a branding message using compelling packaging design.

  • Do you want to give your brand some new sparkle with fun packaging? 
  • Want to communicate your social responsibility message more clearly?
  • Considering eco packaging but not sure which way to go?

Sawyer will address these questions and more. The doctor is in, so send an email to and stay tuned for her responses in an upcoming column. 

300 Michele Sawyer Sawyer Design Vision2

Michele Sawyer is the CEO of Sawyer Design Vision which in collaboration with top competitive strategists, converts brand messaging into design solutions that drive sales. Sawyer also speaks on current and future trends in branding and design strategies in the beauty world. She has business affiliations with The Luxury Marketing Council, Fashion Group International, Cosmetic Executive Women (CEW) and Health and Beauty America (HBA), where she has been a featured speaker and panelist in 2014 and 2015. 


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