How L’Oréal Australia Plans to Eliminate Label Waste


L'Oréal Australia has partnered with both Avery Dennison and Australian waste management company, Wasteflex, on a recycling program that will aim to deliver zero waste to landfills.

Avery Dennison, a company specializing in adhesive materials for labels and tags, has announced its liner recycling program that will help brands divert glassine paper liner—waste from the label application process—from landfills into recycled products. By utilizing this program, L'Oréal Australia is estimated to redirect over six metric tons of glassine paper liner in Australia into recycled paper.

David O’Leary, national logistics manager, L’Oréal Australia, “The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison.”

 Anil K. Sharma, vice president and general manager, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison, added, “As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste. We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.”

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