HCP Packaging Launches 'Instagram-worthy' Packaging

HCP's mascara launches
HCP's mascara launches

As beauty consumers continue to flock to Instagram in search of new beauty brands and products, the need for eye-catching packaging is at an all-time high. 

At Cosmoprof Asia 2018, HCP Packaging debuted several packaging solutions that aim to "transform the ordinary into the extraordinary." 

  • Chromatica - Vibrant Printed Paper: Paper stock packs that showcase detailed graphics and vivid designs. These "Instagram-worthy" packs enable full-color printing with extra details, including foils and spot UV. 
  • Solitaire - Fusion Magnetic Paintbox: Complete with a magnetic closure and ultra-slim profile, this stock pack is available in an array of shimmering finishes. 
  • Square Jumbo Lip Gloss: The packaging—meant for lip gloss, concealer, highlighter or eye products—features an injection blow-molded, thick-walled PETG bottle.
  • Mascara brushes: The new mascara launches include the ‘Infiniti’, ‘Spiki’ and ‘Mini Spiki’ brushes. 
More in Packaging