L’Occitane Group has signed a multi-year supply agreement with Loop Industries, with the intention of transitioning to 100% sustainable PET plastic.
By incorporating Loop PET into its packaging, L’Occitane will be able to achieve its goal of using 100% recycled plastic in its bottles by 2025. All L’Occitane products containing the PET plastic will bear the Loop logo as of 2022.
“Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions. We are so pleased to work with the L'Occitane Group, a leading premium retail brand, to do just that,” said Daniel Solomita, founder and CEO of Loop Industries. “We are convinced that companies that make this transition, use sustainable packaging and encourage recycling, will help restore our environment and create greater economic value.”
Adrien Geiger, global brand director, L’Occitane, added: “Our brand is inspired by nature, people and culture and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years. We are therefore very conscious of the importance of eco-design and sustainable packaging. We have been launching eco-refill products, in-store recycling and bottles made out of 100% recycled plastic for more than 10 years and are continuing to progress on this. The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution. We are excited to sign with Loop, representing a significant shift in our approach to plastic.”