The people asked, and Olay listened—the company has announced a refillable pilot program, launching October 2019.
Through the end of the year, customers in the U.S. and the U.K. will be able to purchase the Olay Regenerist Whip moisturizer with a refill pod that fits in the jar via Olay.com. If the program is adopted and the brand moves a significant number of pods, the brand could save more than 1 million pounds of plastic.
“The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable Olay Regenerist Whip package is the first step of that journey,” said Anitra Marsh, associate director of brand communications, global skin and personal care brands at P&G. “It’s really important for us to get it right because only then can we bring this concept to market at scale.”