Albea x L'Oreal Collaboration Generates Paper-like Cosmetics Tube

L'Oreal and Albea are collaborating on a new eco packaging design that will begin production in 2020.
L'Oreal and Albea are collaborating on a new eco packaging design that will begin production in 2020.

Eco packaging was the leading theme at this year's Luxe Pack Monaco. Following the close of the event, Albéa has announced a collaboration with L’Oréal for the creation of a carton-based cosmetic tube. According to an official announcement bio-based paper-like material largely replaces plastic in the design.

The companies will assess the design's ecological benefits via a "multi-criteria Life Cycle Analysis."

According to the firms, "This partnership reflects L’Oréal’s and Albéa’s ambitions with regards to responsibility, as well as their signature of the New Plastics Economy Global Commitment of the Ellen McArthur Foundation." The goal is to support a regenerative and regenerative economy and to limit undue waste.

What is the Ellen Macarthur Foundation?

The carton-based tube is expected to enter industrial production in 2020.

Philippe Thuvien, VP of packaging and development of L’Oréal, said, "Since 2007 we have been constantly improving the environmental footprint of our packaging. Today we are going one step further and launching this new technology based on certified paper. By working upstream and closely with Albéa to co-develop this breakthrough innovation, we aim to create a new paper-based tube packaging for our cosmetic packaging. We target a first market launch for skincare products in the second half of 2020. L’Oréal is committed to improving the environmental or social profile of 100% of its packaging by end 2020. This innovative, alternative solution is an integral part of the Group’s packaging strategy."

Gilles Swynegedauw, VP CSR, innovation and marketing of Albéa, noted, "Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging. Our ambition today is to accelerate the development of innovative, responsible solutions, to dare break the codes, to aim for breakthroughs. It is only through collaboration with our customers and partners that we can invent the safe, circular, minimum-impact packaging that the beauty market wants. This innovation partnership with L’Oréal reflects both this ambition and this conviction."

More in Packaging