Smurfit Kappa Zedek Nabs Beauty Display Award


Smurfit Kappa Zedek has garnered applause for its creativity and innovation in retail marketing and point-of-purchase advertising displays by winning a POPAI Award in the beauty and fragrance category.

The POPAI awards showcase best practice in retail marketing across Germany, Austria and Switzerland and were presented at a ceremony in Düsseldorf, Germany.

"Once again Smurfit Kappa has demonstrated the company's relentless drive to innovate," said Erik Bunge, CEO of Smurfit Kappa Benelux. "We excel at developing designs that address the motivation of the end consumer, 'from the shelf backward'. Everyday we explore what will appeal to the consumer and help our customers sell their products."

This year, there were more than 60 entries spread across all categories and those nominated for awards were exhibited at the EuroCIS 2016, a trade show for retail technology.

In the Beauty and Fragrance category, the company was recognized as a winner in its floor display for Philips, for its Visapure brand, due to its high quality and organic lines, according to the judges. Designers at Smurfit Kappa Zedek designed the display. 

"The return on investment derived from the display is one of the key parameters our customers use to evaluate the performance of their campaign," said Sascha Ohlow, sales manager Germany at Smurfit Kappa.

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