Verescence Focuses on Desirability, Functionality, and Eco-Design at Paris Packaging Week 2025

At Paris Packaging Week, Verescence will promote its latest innovations in packaging that combine desirability, functionality and eco-design.
At Paris Packaging Week, Verescence will promote its latest innovations in packaging that combine desirability, functionality and eco-design.
Verescence

At Paris Packaging Week, Verescence, the global leader in luxury glass packaging for the fragrance and cosmetics industry, will promote its latest innovations in packaging that combine desirability, functionality and eco-design.

Verescence will also highlight its collaborations with the most prestigious fragrance and cosmetics brands worldwide, showcasing the capabilities of its production sites in France, Spain, the United States, and South Korea.

Attendees will have the opportunity to explore the Trendslab area, where Verescence interprets key beauty trends through three themes: Beyond Time, Earthy Minimal, and Urban Oasis.

Verescence will also present the results of a scientific study conducted in collaboration with Mind Insights and Gordy Pleyers, Ph.D. This research explores the impact of visual complexity in product design, an essential topic for beauty brands to combine eco-design and luxury.

Bérangère Raguenet, marketing and communication director at Verescence, says, “This year, our solutions focus on four key themes: Design & Fragrance, Rethink Skincare, Makeup in Glass, and Home & Bodycare. Lightweight glass, recyclable lacquers, Last Drop technology, refill systems, glass makeup packaging, and the newest additions to the Verescence Collection – our customizable range of standard bottles and jars – are all examples of our commitment to combining desirability, functionality, and eco-design.”

More in Production/Manufacturing