[video] Packaging New Consumer Experiences

Savvy consumers expect novel product experiences, which is why Impag's Clixperience packaging system is intriguing. During in-cosmetics Global, Laura Roth, of Impag Group, demonstrated a two-chamber packaging system for skin care applications. Here, a liquid is housed in the outer chamber and a compressed mask or wipe is in the inner chamber. Pressing and "clicking" the two chambers together activates the substrate's absorption of the liquid solution. Check it out!