Target shoppers now have the ability to virtually try on makeup via the retailer's newly launched augmented reality Beauty Studio.
The feature is available on digital kiosks in 10 retail stores and on Target's website. According to Target, Beauty Studio aims to provide "next-level personalization and convenience."
In addition, Target has also announced the launch of its beauty concierge in stores and online. Trained experts will be on hand to give personalized advice and present live beauty demos such as “Sun Care 101” or “Warm Weather Essentials."