Beauty Avenue has announced three retail locations are now open in Las Vegas, with more to come in 2022.
Previously: Phygital Retail is Here to Stay
Locations now open:
- Beauty Avenue Mandalay Place at Mandalay Bay Hotel
- Beauty Avenue Paris Hotel and Casino
- Beauty Avenue at MGM Grand Hotel and Casino
In March 2022, a fourth location at Caesars Hotel and Casino will open.
Beauty Avenue's Las Vegas Strip locations will support brands like Oreve Beauty, Kashmira, Blend Minerals, Ionix, ISO Beauty, Acai, Proliss USA and more. Oreve Beauty launched its new Las Vegas makeup collection at the Mandalay location.
The chain carries products for hair, makeup, cosmetics and beauty devices. In addition, the products are made for all skin types and hair types.
Beauty Avenue is a luxury indie beauty chain featuring up-and-coming luxury indie beauty brands of hair products and tools, makeup brand and cosmetics beauty brands.