Treslúce Beauty by Becky G launched on Ulta.com on March 7, 2022, and will launch in 351 Ulta Beauty stores on March 13, 2022, marking the brand's first retail partnership.
The brand was originally launched in June 2021. A key ingredient in all Treslúce Beauty products is blue agave, sourced from Jalisco, Mexico, where founder Becky G’s family has roots.
Ulta Beauty will carry eight hero products, in addition to three new products.
Becky G, founder of Treslúce, said, "It was a dream come true to bring Treslúce Beauty to life, and I cannot begin to fully express the happiness it gives me to launch at Ulta Beauty. I am so honored and cannot wait to introduce our incredible brand and products to Ulta Beauty guests everywhere."
Marcia Salcedo, senior vice president of merchandising at Ulta Beauty, said, "We are overjoyed to welcome Treslúce Beauty to the Ulta Beauty family. As we continue to bring culturally relevant, trend-forward brands in our assortment, we are confident our guests will embrace these products’ unique and vegan ingredients as well as its deep, meaningful heritage."