The Hair Lab by Strands Launches at Walmart

Aug 17th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

The hair care brand offers customized shampoo and conditioner solutions for everyone.

The Hair Lab by Strands Instagram

The Hair Lab by Strands has launched at Walmart and on Walmart.com, according to a post shared on the brand's Instagram page.

The hair care brand offers customized shampoo and conditioner solutions. Consumers can add up to three boosters to personalize routines.

Customers can use the handheld Strands Smart Scanner at Walmart to learn what they need in just two minutes.

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The Trimmer Plus in Sky is a Target exclusive.

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Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

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Haus Labs by Lady Gaga launched in the U.K. in 2023.

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The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

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In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.

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Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

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MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

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Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."

Target consumers are clamoring for celebrity beauty brands, per a recent earnings call.

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Michael J. Fiddelke, Target's executive VP, COO and CFO, noted, "We plan to invest in the vast majority of our nearly 2,000 store fleet over the next 10 years ... including the addition of Ulta Beauty locations."

According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.

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