Pattern will be available at more than 45 Ulta Beauty Salon locations in key markets across the country, offering a variety of hair services including wash and go, bantu knots, and silk press/wraps.
Ross said, "Pattern was created to allow curly, coily and tight-textures to have access to their best hair in their own bathrooms, but we have always known how treasured the relationship is between stylist and client. By partnering with the Salons at Ulta Beauty, we are able to explore our patterns with top-tier professionals and elevate the journey of hair care with products and formulas that support our hair with the moisture, hydration and treatments we deserve.”
Nick Stenson, senior vice president, store and services operations, Ulta Beauty, said, "We are thrilled to build upon our relationship with Pattern and introduce the brand to our guests at the Salons at Ulta Beauty. Our beauty enthusiasts remain passionate about the hair care category and with the Pattern salon offerings our guests will have even more options to meet their hair care needs. We take pride in offering a robust menu of services for all hair types that deliver effective solutions and have every confidence our guests will embrace this new addition to our backbar.”