The product assortment available at Boots will include four shampoo and conditioner bases, curated by hair type: straight, wavy, curly and coily, along with 10 Hair Goal boosters to personalize formulas based on specific hair needs.
Alexandra Papazian, CEO, Function of Beauty, said, "We're very excited to bring the first personalized hair care line to high street through our partnership with Boots. We've set a new standard for hair care with customization at the core, allowing customers to create their perfect formula based on their unique hair needs. They will no longer have to choose between a single benefit like moisture or shine but truly create a multi benefit product in a snap. We are confident that they are going to be excited by this new and disruptive approach to beauty."