Winky Lux is now available at Shoppers Drug Mart and PharmaPrix in Canada, marking the brand's first major international expansion.
The Winky Lux assortment at Shoppers Drug Mart will include between 40 and 70 products per store.
The product mix will also include viral best sellers such as the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush and Uni-Brow Universal brow Pencils.
Natalie Mackey, CEO and co-founder of Winky Lux, said, "We're excited to bring Winky Lux to Canada and be partnering with Canada's leading health and beauty retailer, Shoppers Drug Mart. We're always looking for new ways to disrupt the beauty industry and offer customers unique, high-quality products that they can't find anywhere else. We can't wait for Canadian shoppers to experience Winky Lux for themselves."