L'Oréal Professionnel will launch at the retailer with six collections, including Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression and Silver.
Mounia Tahiri, L'Oréal Professionnel general manager, said, "We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora's team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L'Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons."
Jennifer Lucchese, VP hair care merchandising at Sephora, said, "We are thrilled to partner with L'Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique hair care needs. We know our clients are looking for high-tech products that deliver results, and L'Oréal Professionnel's powerful product line-up will be a wonderful addition to our growing assortment."