The brand previously expanded into Target in 2018 and Walmart in 2021 and was reportedly named the largest Black-owned brand available at Target in 2023.
Founded in 2012, CVS will feature The Lip Bar’s lipsticks and lip glosses alongside n-store displays featuring product education.
The expansion was in part made possible by the September 2022 $6.7-million funding round for the The Lip Bar Inc.
“We are excited to take The Lip Bar nationally in over 3,000 CVS stores and continue growing the brand to be accessible for all beauty lovers nationwide," said The Lip Bar founder and CEO Melissa Butler. "What started as developing lipsticks in my kitchen over 10 years ago, to touring cross country in The Lip Bar mobile truck, it’s beautiful to reach the masses with an amazing retail partner like CVS, who share our mission to drive innovation forward and create beauty solutions for everyone to experience our number one selling lip products that empower our supporters!”
“The Lip Bar’s continued success and expansion into CVS stores is an exciting representation of the continued demand for a brand that connects with its community of diverse beauty lovers at their nearest convenience," said Lauren DeVor, The Lip Bar’s director of sales. "We are excited as The Lip Bar is already the largest Black-owned brand in its existing retail partners, and we’re looking forward to making history with CVS.”