Haus Labs by Lady Gaga is expanding into Europe exclusively at Sephora in 12 countries.
The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.
Haus Labs by Lady Gaga launched in the U.K. in 2023.
Ben Jones, CEO of Haus Labs by Lady Gaga said, "Europe is a critical milestone for Haus Labs by Lady Gaga. We are honored to be exclusive with the global retail powerhouse, Sephora. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs by Lady Gaga is a leader at the forefront of art, science, beauty and technology."
Sylvie Moreau, president of Sephora Europe and the Middle East said, "After the successful launch in Sephora UK, we are very excited to launch Haus Labs by Lady Gaga in our European market! At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of Haus Labs by Lady Gaga and thrilled to experience the brand's game-changing formulas."
