As Ulta Beauty focuses on reviving growth, the beauty specialty retailer has added a wide array of products and brands across skin, makeup, fragrance and beyond, including Beekman 1802, Bubble, Loops, Urban Decay and more. Get the full roundup below.
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As Ulta Beauty focuses on reviving growth, the beauty specialty retailer has added a wide array of products and brands across skin, makeup, fragrance and beyond, including Beekman 1802, Bubble, Loops, Urban Decay and more. Get the full roundup below.
Ulta's Newest Beauty Product Additions
Lake & Skye’s new 11 11 Vanilla EDP ($98/travel spray $36) has launched exclusively at Ulta. The scent is "a dreamy, unexpected take on vanilla that adds just the right amount of sweetness.," per the brand.
Lake & Skye’s new 11 11 Vanilla EDP.Lake & Skye
Bubble Skincare's Magic Melt Micellar Milk ($15) is a "milky cleanser-meets-makeup remover," per the brand, which removes makeup, SPF and more without water. Key ingredients include oat extract, raspberry seed oil and meadowfoam seed oil. The SKU is being launched online at Ulta and on the brand's e-commerce site.
Bubble Skincare's Magic Melt Micellar Milk.Bubble
Loops reportedly had 425% year-over-year growth in wholesale sales in 2023, is expected to end 2024 at 2-3x growth versus 2023. To drive further growth, the brand is launching its four-step Skincare Essentials skin care range, comprising the Milky Cleanser, Exfoliating Toner, Peptide Serum and Microcellular Moisturizer, each of which comprises 60 biodegradable bamboo pads. The brand is also introducing its anti-aging Wrapping Mask, a serum that boosts skin elasticity and reduces the appearance of pores, while imparting a lifting effect.
Loops' four-step Skincare Essentials skin care range.Loops
Dime is launching a discovery set ($49) online at Ulta. The set comprises the brand's Gentle Jelly Cleanser (2 oz), Super Skin Toner (2 oz), Hyper Glow Serum (10 ml), Hyaluronic Acid Serum (10 ml), Dewy Day Cream (15 ml) and Restorative Night Cream (15 ml).
Dime is launching a discovery set.Dime
Beekman 1802's new Milk RX taps goat milk exosomes via its Reneoxosome complex, which is paired with reneseed polypeptides to increase collagen production for a tighter, more lifted appearance. The complex alone is said to have a 4x effect compared to retinol, per the brand. The SKU is launching across Ulta in-store and online and at the brand's own e-commerce site.
Beekman 1802's new Milk RX taps goat milk exosomes via its Reneoxosome complex.Beekman 1802
Urban Decay has rebooted its Original Naked Palette ($59), featuring a somewhat larger mirror compared to the 2010 original and a cruelty-free brush. The 12-pan color mix is unchanged, however, tonally. The biggest change? The palette is vegan. The Original Naked Palette is exclusive to Ulta stores and online for a limited time.
