Beekman 1802 has reverse engineered its signature goat milk to create its vegan, Gen Z-friendly Shine-Free skin care range, which balances the barrier for oily and combination skin.
In effect, the brand duped its own core technology, generating a vegan "goat milk."
The brand worked with labs in Colorado and Florida, as well as ALS testing labs in California to determine the "exact composition and weight of the 31 nutrients" found within goat milk.
From there, working with suppliers Croda and Sederma, the brand used the data to recreate its goat milk with vegan and biotech materials.
For instance, Beekman 1802 swapped the milk's amino acids with oat-derived amino acids, AHA lactic acids for sugarcane lactic acid, milk protein for pea protein, fatty acids with coconut fatty acids and prebiotics with fruit prebiotics.
The resulting mix overcomes goat milk's tendency to be too heavy for those with oily or blemish-prone skin. It also offers an alternative for vegan consumers.
The Shine Free range reportedly "balances the skin barrier and microbiome, controls shine while also being safe for those with sensitive skin."
SKUs include the Shine Control Gel Cream Moisturizer, comprising 1% antimicrobial heptapeptide, hyaluronic acid and polyglutamic acid, and glacier water, as well as the Pore Minimizing Facial Toner, featuring black tea ferment and niacinamide.
Meanwhile, the Oil Eliminating Foaming Gel Cleanser features succinic acid and pineapple ceramide.
Among a group of 26 test subjects aged 20 to 30, 92% reported healthy hydration with a reduction in oil and shine when using the products as instructed.
The range is available via the brand's e-commerce site, as well as Ulta in-store and online.
"Not only did we acknowledge that the younger user searches for vegan skin care, we recognized that goat milk is so rich in fatty acids and researched how to create lighter textures with the same composition of nutrients," said Jill Scalamandre, CEO at Beekman 1802. "This is the beauty of biotechnology."
Ayesha Bshero, head of development at Beekman 1802, added, "To clone goat milk into a Shine-Free range, we looked to plant biotech actives that were safe for sensitive skin with great amino acid profiles like goat milk has but with the added benefit of being powerful astringents, and natural degreasers with barrier balancing properties for oily/combo skin without using harsh acids or harsh exfoliants."
"Our new vegan biotech milk was such a revolution in skin science, that we wanted to celebrate this launch with a campaign that was both breakthrough and relatable for Gen Z," said Brad Farrell, CMO at Beekman 1802. "We really leaned into the "cloning" aspect of the vegan milk science—from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration."
