Search Global Cosmetic Industry: Page 17

502 Results

Type: Article

Section: Packaging

Do you precycle?

Do You PRECYCLE Your Surplus/Excess Packaging?

Precycling offers an efficient alternative to the traditional disposal of materials to landfills, conserves energy and non-renewable resources, and presents a profitable alternative to recycling.

Shining on the Shelf and On the Go

Portable packaging solutions, premium options, precision dispensing and more.

3 Strategies to Guide an Effective Packaging Design Process

1. Draw them in 2. Create a clear hierarchy 3. Entice interaction

The Feel of It: Packaging With Sensory Clues

Designing a sensory experience into packaging and providing sensory cues about the product within are powerful ways to connect with the consumer at shelf.

Form, Function or Fun?

What to keep in mind when designing packaging for each generation of consumer.

As the Modern Male Consumer Evolves, So Must His Packaging

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Agility Ability: Lessons in Branding and Presentation

Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’

Branding and Rebranding: Order of Implementation

Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.

Fun, Flirty, Functional: Trends in Color Cosmetic Packaging

Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.

Three-Step Guide to Finding the Right Printer for Your Personal Care Packaging

With so many coding and marking options available to brand owners, it may be hard to determine which technology might be the best fit for their needs. Those looking to uncover the best solution for their products should take these three important steps: evaluate needs, determine the best options and run sample tests.

Leveraging Consumer Research To Fuel Packaging Innovation

Through understanding the consumer, every aspect of packaging can be elevated to help brands win.

2014 Beauty Packaging Identity Trends

The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.

Total Evacuation

Consumers want all they can get of their beauty products, so it is up to beauty brands and packaging suppliers to figure out the best way to deliver.

Samples Are Still the New Black

An evolving beauty industry can have brand marketers guessing at what techniques will work best to get products into consumers’ hands, but samples continue to be one of the strongest opportunities to do so.

Stock Options

Customizing stock bottles to better your brand.

Beyond Product Packaging

A collaboration in pairing packaging and accessories can be the key to next level beauty brand growth.

roberts_m

Colors and Influencers for Fall/Winter 2014–2015

Find how what's hot—and why—for makeup and beauty color in fall/winter 2014–2015.

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Page 17 of 28