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Section: Packaging

The Second Moment of Truth

Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.

During the Midwest SCC meeting in November, Amanda Rountree, R&D chemist for PLZ Aeroscience Corp., discussed BOV aerosols versus traditional aerosols.

Midwest SCC Meeting Recap: BOVs, Calcium OSA and More

During the Midwest SCC November meeting, virtual presentations were given pertaining to bag on valve aerosols (BOVs); tips on joining the cosmetic industry; and using calcium octenylsuccinate (OSA) to formulate sunscreens. Officer installations for 2021 also were announced, as was the Stanley Allured award recipient.

The Visual Signal

Making the products that make people look better look better.

The COVID-19 outbreak could change the way brands approach packaging.

Coronavirus Impact Series: Packaging

How might this crisis reshape brand strategies, designs and processes around beauty and personal care packaging? We have a few initial insights.

This packaging overhaul was undertaken to create a more attractive, contemporary look that effectively reflects Skin Benefits’ natural formulations while capturing the essence of the line. The products are packaged in at least 80% recycled paper and contain images of the products’ natural ingredients. Two die cuts on the bottom front and back of the package allow the packaging to stand up on its own and be displayed freely.

Expanded Market Reach; Updated Formula Call for New Packaging Approach

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

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Bright Future for Global Luxury Packaging Market

When it comes to beauty packaging, the future is about luxury.

New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda

The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.

5 Predictions for Cosmetics Packaging

Adapting to the “new normal.”

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

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3 Packaging Musts for Digital and Physical Retail

How cosmetic brands can achieve clear branding, experiential design and creative, out-of-the-box secondary packaging that drives engagement and sales.

Empowering Brands to Innovate and Scale Faster: 27 Innovation Partners to Know

Whether you're looking for low-MOQ production, eco-friendly solutions, or next-generation technologies, this event is your chance to connect with top partners who can streamline your processes and elevate your brand.

Luxe Pack Monaco 2013's guest of honor, internationally renowned perfumer Francis Kurkdjian, gives his presentation to a packed auditorium.

Luxe Pack Monaco 2013 Highlights New Luxury Concepts, Heightens Networking Relationships

Attendance rose 6% from the 2012 Luxe Monaco, helping to usher in an event filled with fulfilling networking, product development, discovery and innovation.

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Stock Options

Customizing stock bottles to better your brand.

Cosmopak’s new “Let’s Create” collection features turnkey packaging solutions and accessories highlighting everything from clean mascaras to new solid fragrance formats.

Cosmetic & Personal Care Packaging: New Launches & Manufacturing Upgrades

New launches, hires and facility upgrades.

Agility Ability: Lessons in Branding and Presentation

Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’

Sustainable Packaging—Part 1

As sustainability grows in importance to consumers, retailers and the industry as a whole, packagers must consider sustainable practices at every level of the supply chain with adaptive business models and production practices.

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Fragrance: Thinking Smaller & Smarter

New formats and packaging are driving convenience, ease of use and portability for today’s consumers.

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