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129 Results
Type: News
Section: Ingredients
Testing
12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025
Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.
Consumers & Markets
2025’s Top 7 Beauty Trends
Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”
Event Coverage
Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to
Beauty Accelerate
2025
Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.
Consumers & Markets
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Consumers & Markets
Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation
Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.
Skin Care
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.
Skin Care
Global Cosmetic Industry
Reveals 2025 Beauty Themes
From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.
Event Coverage
Beauty Accelerate
2025: Future-proofing Beauty [Join the Waitlist!]
Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.
Consumers & Markets
What’s Driving Beauty & Personal Care Growth in 2025?
Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.
Event Coverage
Cosmoprof Worldwide Bologna Unveils What’s New For 2025
The event will take place March 20-23 and is expected to attract a global audience, with a focus on emerging markets in Africa, the Middle East, and Southeast Asia.
Companies
EMD Electronics Launches Rebrand as Susonity, Highlighted at NYSCC 2025
EMD Electronics, the US entity of Merck KGaA, Darmstadt, Germany, has announced the launch of its brand as Susonity. The brand includes effect pigments, UV filters, DHA, functional fillers and skin care actives.
Consumers & Markets
Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond
A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.
Suppliers & Services
Symrise AG Looks to 2025 with New Goals
The new long-term targets were announced at the company’s Investors’ Day, held in Charleston, South Carolina.
Launches & Claims
Record-Breaking Innovation: 211 New Ingredients Unveiled at in-cosmetics Global 2025
Each ingredient in the Zone is eligible for the prestigious in-cosmetics Global Innovation Zone Best Ingredient Award, with winners to be announced on April 8, 2025 at an awards ceremony.
Skin Care
What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data
Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.
Color Cosmetics
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Launches & Claims
WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More
WGSN’s long-range forecast explores early ideas for color strategy and innovation, ranging from a sustainable black pigment to protective metals like copper that impart not just color but antibacterial properties.
Skin Care
The 2025-2026 Innovation Agenda:
Beauty Accelerate
Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
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