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Section: Ingredients > Skin Care

Screenshot 20250411 121124 Editor Lite

12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

Tapping longevity claims and elevated efficacy can allow marketers and R&D/product development teams to deliver more certainty and results to consumers.

Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to Beauty Accelerate 2025

Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.

Ingredient stories and discoveries still dominate the consumer search for that ‘next great’ product because ingredients are still the star of the show.

Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation

Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

Susonity by EMD Electronics: Redefining innovation in cosmetics with a diverse portfolio of pigments, UV filters, and skin care actives.

EMD Electronics Launches Rebrand as Susonity, Highlighted at NYSCC 2025

EMD Electronics, the US entity of Merck KGaA, Darmstadt, Germany, has announced the launch of its brand as Susonity. The brand includes effect pigments, UV filters, DHA, functional fillers and skin care actives.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Consumer trend reports from Harris Williams and NIQ reflect how inflation has affected overall consumer demand for beauty and personal care products.

2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus

Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

North America leads in revenue due to its demand for high-end and natural beauty products, with East Asia predicted to exhibit the fastest growth (6.9% CAGR), driven by China and South Korea's remarkable market performance.

Partnering for Growth: Key Insights into Beauty Manufacturing in 2025

According to a report from FactMR, the global cosmetic manufacturing market is expected to reach $878.88 billion by 2034, driven by demand for innovation, personalization and sustainability.

beautiful brunette berries on fingers smiling tasting

6 Trends in Beauty: Rouge Decorté Lipstick, 'Unrecognizable' Makeup, Berry Beauty, Numbuzin Panthenol Skin Serum, Etc.

Cosmetics & Toiletries' Consumer Pulse report on the socials uncovers emerging searches and tags related to cosmetics. Here, we expand on those themes. This edition includes: Rouge Decorté Cream Lipstick, berry beauty, Numbuzin and panthenol skin serum...

Time and external aggressors can harm the skin's barrier and generate wrinkles in the face and body. Mibelle Biochemistry's new exosomal technology offers a solution.

Mibelle Biochemistry's Plant-based PhytoCellTec Exosomes Deliver Anti-aging for the Face and Breasts

The technology delivers exosomes to the epidermis and dermis topically while also stimulating the production of exosomes by mesenchymal stem cells within the skin itself.

Beautiful Asian Woman Applying Face Cream Bathroom Sink Setting

Seiwa Kasei Debuts Glutathione Booster, Wins BSB Innovation Award for Lanolin, Dimethicone Replacement

iVC 3LGA is a "revolutionary" ingredient that enhances glutathione production within the skin for an antioxidant boost. In addition, Vistanol GDHR-Pure secured 2nd place in the BSB Innovation Awards as a natural lanolin and dimethicone alternative.

Skinfix has just launched its newest product, the Barrier+ Exo + Ectoin Intensive Repair Baume ($69), now available at Sephora.

Skinfix's Retinol Alternative Barrier+ Exo + Ectoin Intensive Repair Baume Joins Beauty's Exosome Revolution

This needle-free, retinol-free treatment is inspired by in-office healing balms used by dermatologists.

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