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Type: News
Section: Brands & Products
Tapping longevity claims and elevated efficacy can allow marketers and R&D/product development teams to deliver more certainty and results to consumers.
Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to Beauty Accelerate 2025
Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.
Nov 26th, 2024
woman turned looking over shoulder soft bob haircut
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Dec 19th, 2024
However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.
Beauty in 2025: Growing Trends and Consumer Priorities
The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.
Apr 2nd, 2025
'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.
2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
Dec 10th, 2024
Body skin care is booming, defying softness in other categories.
Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.
Feb 16th, 2025
Cosmoprof Worldwide Bologna 2025 is where industry leaders, trendsetters, and game-changing technologies set the stage for tomorrow’s beauty.
Cosmoprof Worldwide Bologna 2025 to Showcase Innovation in Beauty Industry
Cosmoprof Worldwide Bologna 2025, March 20-23, unites global beauty professionals and brands to explore trends and innovations.
Feb 27th, 2025
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4 Trends Set to Impact Global Beauty Markets Over the Next Decade
Mintel Beauty and Personal Care announced four key trends that will impact the global beauty markets by 2025, including implications for both consumers and brands.
Dec 5th, 2015
Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.
Global Cosmetic Industry Reveals 2025 Beauty Themes
From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.
Aug 7th, 2024
From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.
Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]
Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.
Sep 5th, 2024
e.l.f. Beauty's updated forecast places net sales between $1,300 million and $1,310 million, compared to the previous range of $1,315 million to $1,335 million.
e.l.f. Beauty Lowers Full-year Forecast Despite Strong Q3 Sales Growth
Due to softer-than-expected sales trends in January 2025, e.l.f. Beauty now expects net sales growth of 27-28% for the fiscal year, slightly lower than the previously projected 28-30%.
Feb 6th, 2025
According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.
Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends
Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.
Mar 14th, 2025
Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.
What’s Driving Beauty & Personal Care Growth in 2025?
Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.
Jan 14th, 2025
Coty's Lancaster brand is central to its skin care business growth plans.
How Coty Will Double Skin Care Sales by Fiscal 2025
"Our strategy is underpinned by world-recognized brands serving key white space opportunities and consumer needs," said CEO Sue Nabi.
Sep 22nd, 2022
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Beauty Innovations at Cosmoprof Miami 2025
As a hub for showcasing the latest trends, products and technologies, Cosmoprof Miami plays a pivotal role in shaping the future of beauty.
Mar 4th, 2025
Chaoqun Wang, Global 2D Design Director, Tom Ford Beauty, Janty Karaf, Senior Creative Designer, Huda Beauty, and Sebba Alqetrani, Director of Sustainable Packaging, MAC Cosmetics and Adjunct Professor at FIT
MAC Cosmetics, Huda Beauty and Tom Ford Beauty Join 2025 Pentawards Jury
The Pentawards will celebrate its 19th edition in 2025, featuring an enhanced jury panel with experts from Tom Ford Beauty, Huda Beauty, and MAC Cosmetics.
Jan 24th, 2025
During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.
Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond
A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.
Jun 7th, 2024
Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!
Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)
This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.
Mar 18th, 2025
More consumers are choosing facial moisturizers that contain SPFs, as they are seen as an affordable substitute for sun protection for consumers who wish to simplify their beauty routines and reduce their discretionary spending.
Skin Health & Sun Care 2025 Playbook
Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.
Jan 6th, 2025
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