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Type: News

Section: Ingredients > Launches & Claims

From elevated efficacy to pro beauty inspiration to preventative care, Mintel has issued its annual beauty trends, alongside its 2025 consumer trend report.

2025’s Top 7 Beauty Trends

Mintel notes, “To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients.”

woman turned looking over shoulder soft bob haircut

Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

Ingredient stories and discoveries still dominate the consumer search for that ‘next great’ product because ingredients are still the star of the show.

Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation

Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

Cosmoprof Worldwide Bologna will be held at the BolognaFiere exhibition center, which covers a gross area of 200,000 square meters.

Cosmoprof Worldwide Bologna Unveils What’s New For 2025

The event will take place March 20-23 and is expected to attract a global audience, with a focus on emerging markets in Africa, the Middle East, and Southeast Asia.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

Roziani Zulkifli, event director at in-cosmetics Global, shared her excitement about this year’s event: “We’re thrilled to present a record-breaking 211 new ingredients in the Innovation Zone, underscoring its growing significance in the industry. This year’s event promises to be our most international yet, with exhibitors showcasing innovations from all corners of the globe before they hit the market.”

Record-Breaking Innovation: 211 New Ingredients Unveiled at in-cosmetics Global 2025

Each ingredient in the Zone is eligible for the prestigious in-cosmetics Global Innovation Zone Best Ingredient Award, with winners to be announced on April 8, 2025 at an awards ceremony.

“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.

What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data

Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.

Wgsn Color Forecast 2025

WGSN Color and Effects Forecast 2020-2025: Copper, Eco Black and More

WGSN’s long-range forecast explores early ideas for color strategy and innovation, ranging from a sustainable black pigment to protective metals like copper that impart not just color but antibacterial properties.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

The carmine-free solution allows brands to avoid perhaps unwanted scrutiny for carmine's insect sourcing, which has led to inflammatory consumer press headlines like 'Why you may have been eating insects your whole life.'

Eckart Unveils Carmine-free Syncrystal Very Berry for Pink or Violet Cosmetic Colors

Syncrystal Very Berry comprises pure synthetic fluorphlogopite flakes, which are responsible for the soft feel, vibrant color and extremely high purity.

Ronaflux pigments act as a chroma intensifier without diluting color saturation, per the company. Their striking color effects reportedly cannot be recreated by blending other pigments, which can make them difficult to replicate by competing brands.

Say Hello to Ronaflux: Metal-free Metallic Pigments Redefining Makeup Innovation

While Ronaflux pigments are exceptional in dramatic formulations, they also provide extraordinary results in everyday make-up and in neutral looks because of their universally true colors and multi-functionality.

Time and external aggressors can harm the skin's barrier and generate wrinkles in the face and body. Mibelle Biochemistry's new exosomal technology offers a solution.

Mibelle Biochemistry's Plant-based PhytoCellTec Exosomes Deliver Anti-aging for the Face and Breasts

The technology delivers exosomes to the epidermis and dermis topically while also stimulating the production of exosomes by mesenchymal stem cells within the skin itself.

Peptides are powering everything from lip-shaping color cosmetics to aesthetic neurotoxin treatment alternatives. Suppliers are also working to enhance performance and penetration of these key materials.

Peptide Beauty is Leveling Up in 2025

Peptides are everywhere; why is that?

While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

L'Oreal's Morley Willoughby Takes on Beauty's Longevity Revolution @ Beauty Accelerate 2025

As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.

📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024

Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!

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