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News
Marketing Matters: Leveraging Scent to Deliver on Brand Promise
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
Packaging
Packaging Design: Engaging Consumers
As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.
News
Marketing Matters: Values Shape Purchasing Styles
Cultural values and rituals have a significant impact on the purchasing habits of consumers.
News
Inside Alaffia’s Purpose-driven Transformation
From bulk goods to sophisticated personal care, this West Africa-inspired brand is achieving growth and changing lives.
Event Coverage
CEW Announces Winners for Annual Beauty Awards
The award program's 17th year highlights winners in categories of cosmetics, sun care, skin care, hair care and more, and this year marks interesting engagement in social media for the program.
Regulatory
Only Limited by the Imagination: Color Sets Brands Apart
While so much of the beauty industry depends on color, there are ways to use it to specially set off your brand's products.
Consumers & Markets
Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them
Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.
News
Think Like a Designer
Applying design thinking can ensure that brands remain cohesive, from packaging line organization to retail.
Event Coverage
Live From New York: FGI Honors Rising Stars
Innovation and creation is celebrated in events.
News
Expanded: Bringing a Beloved Brand Back to Life
An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.
Event Coverage
CEW Celebrates Beauty’s Finest
CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.
Ingredients
Complete Solutions for Fast Innovation
How Ingredion’s innovation strategy has been reshaped by speed-to-market and clean label demands, sustainability and more.
News
Boost Your Sampling with Hotel Amenities
How to create a program that builds big brand equity.
Packaging
Case Study: Looking Back to Move a Brand Forward
Nivea Extends Success to Execution of Gift Sets
Packaging
The Sustainability Case for Pouches
More beauty brands may want to consider pouches as packaging options, as they offer sustainability opportunities, more marketing options, unique shelf exposure and more.
Fragrance/Home
Fragrance Is Beauty
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.
Packaging
Reaching the Right Man: Make Your Packaging Work Overtime
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Color Cosmetics
Revealing the Secret of Beauty—It's Elementary
Mintel Oxygen sees elemental influence from earth, water and air on recent product launches in the beauty industry
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