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Section: Brands & Products

Saffron in Perfumery and Flavors

A meditation on the art and science of flavor and fragrance creation...

The New Wave for Creative Fragrancing

Creating a successful, brand-empowering fragrance or fragranced product owes much to the forging of strong partnerships with suppliers.

From left, Maria Ianni, senior fragrance category specialist, NPD Beauty; Rochelle Bloom, president, The Fragrance Foundation; Rachel Herz, professor and author, Brown University, at The Fragrance Foundation’s Think Tank presentation Odor Preferences: Developing Fragrances for the Global Market.

Odor Preferences Focus on Think Tank

Odor Preferences Focus on Think Tank The Fragrance Foundation held its first Think Tank presentation of the year in March. The event, Odor Preferences: Developing Fragrances for the Global Market, was held...

Laura Donna, Owner/Founder, LauraDonna.com

Profile: Creating Scent Connections

To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.

Case Study: Tru Blooms Chicago First Harvest

Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.

ScalpSure's early stages of research included a headspace analysis of the olfactive challenge directly collected from consumers' hair in which Givaudan’s malodor research teams in order to develop the most realistic scalp malodor model.

Givaudan Debuts ScalpSure to Combat Root of Hair Malodor

Sophie Rhodes, Personal Care senior perfumer, added, “The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns."

This mood board of scenes, shapes, textures and colors from The Color Association of the United States' Beauty Forecaset Spring/Summer 2013 that served as the inspiration for drom perfumer Kevin Verspoor's Oasis fragrance.

The Scent of Color: drom Collaborates with the Color Association

Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States

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Ulta Reports Strong Q1 2019, Sets Sights on Canada

The retailer’s financials for the quarter “reflect a healthy balance of traffic and ticket growth, and double-digit comparable sales growth in mass cosmetics, skin care and fragrance, tempered by continued mixed performance in prestige cosmetics,” said CEO Mary Dillon.

Elizabeth Arden Sales Grow 11% in Its Q4 2011 Earnings

Record results reflect the company's marketing realignment and share gains in key markets; moving forward, it will continue with a focus on fragrance brand distribution increases in Western Europe.

Sensorium Delights at Firmenich

Firmenich invited press to its New York City offices to participate in Sensorium, a concept introduced by Firmenich to “reconnect the consumer to the dream” of fragrance, and to reflect and stimulate thinking about fragrance and flavors in different ways...

Scent Sleuth: When is a Rose Not a Rose?

Florals direct from nature have been a staple in scents, but new twists and notes on these florals broaden the spectrum of fragrance and find success on shelves.

The partnership will also enrich in-store shopping with touchless product experiences.

Coty x Perfect Corp. Team Up for Omnichannel Experiences

The partnership will provide virtual try-ons, online skin diagnostics and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.

Selling and Marketing Scents

On April 12, The Fragrance Foundation presented a panel discussion at New York’s Museum of Television and Radio. Selling Scents II: Non-traditional Ways to Sell and Market Fragrancewas the second in a series...

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Avon and Kenzo Takada Team Up for Second Collab

Slated to launch late 2018, Avon Life Colour builds upon the first collaboration, Avon Life, which broke company records when it recorded the highest ever sales for a fragrance in the first quarter of its launch.

Avon Reports Q4 2009

Fourth quarter revenue 13% higher than that of fourth-quarter 2008; beauty sales up 15%, driven by gains in fragrance and color cosmetics. Revenue growth was broad-based across geographic portfolio.

Firmenich perfumers Annie Buzantian and Harry Frémont.

From the Note a Symphony is Born

Two perfumers reveal a favorite fragrance note, and discuss how finding balance in materials gives fragrances a soul.

Estee Lauder products

The Estée Lauder Companies Faces Difficulty in Forecasting Beauty: Impacts of Q1 Fiscal 2025

Top net sales decliners included skin care, down 7% year-over-year, and hair care, down 6%. Makeup sales declined 2% and fragrance fell 1%.

'Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl's journey of over 170 years of skin care and innovation,' said John Reed, general manager, Kiehl's Since 1851.

Amazon Extends Beauty Expansion with Kiehl's Storefront

In February 2024, NielsenIQ presented data showing that Amazon beauty sales increased 27.7% in dollar sales year-over-year, particularly in fragrance, hair care, facial skin care and sun care.

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