Search Global Cosmetic Industry: Page 6

96 Results

Section: Retail

Paths to Purchase

With so many options and consumer preferences to factor, the brands that market through every channel will have a competitive advantage.

The Future of Big Data and Beauty: Data Driven Beauty

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

RedFace4251

The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.

Exclusive: Bluemercury and the Power of "Hyper"

Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.

Live From New York

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

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