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Section: Retail > Brick and Mortar

Patrick Ta Debuts Mascara

Patrick Ta Beauty released its first mascara launch—Major Volume Mascara—and celebrated the launch with a pop-up truck in Los Angeles.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

[interview/UPDATE] Behind Caliray's Launch

Caliray's debut products are the Come Hell or High Water Clean Mascara and Surfproof Easy Glider Eye Definer Clean Waterproof Pencil.

@hudsonsbay / via Instagram

Les Essentiels by Hudson's Bay

The collection—available online, in-store and via the Hudson's Bay app—comprises beauty tools, skin care and makeup products.

Boots is significantly expanding its recycling scheme.

Recycle at Boots Expands to 700 Stores

Per the report, more than 500,000 products have been dropped off for recycling since the launch in 2020.

Danielle Creations Bluetooth L.E.D. Vanity Mirror features two Bluetooth speakers, six L.E.D. lights, three-light levels and Ultra-Vue distortion-free glass.

Danielle Creations Launches Bluetooth L.E.D. Vanity Mirror

Danielle Creations' Bluetooth L.E.D. Vanity Mirror features two Bluetooth speakers, six L.E.D. lights, three-light levels and Ultra-Vue distortion-free glass.

Sephora and Benefit Team Up for Beauty Insider Benefit

A pair of Benefit product are being featured as birthday gifts for members of Sephora's Beauty Insider program for 2013.

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Cargo Cosmetics Caters to Consumers On-the-Go

Cargo Cosmetics is catering to consumers who are constantly on the go with the release of its Gorgeous-To-Go Essentials On-the-Go kits.

L'Oréal Paris Celebrates 100 Years

Core and iconic products will be available at strategic price points for a limited time through U.S. retailers.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

Maybelline Reaps Sales Results Through Makeovers at Walgreens

Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.

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7-Eleven Launches Makeup Line, Simply Me Beauty

"For a millennial working woman wanting to refresh her makeup while grabbing lunch at 7‑Eleven stores, Simply Me Beauty is a welcomed offering and is priced just right for her. ”

Saie's line of clean beauty products.

Saie Receives Funding From Gwyneth Paltrow and Unilever

After finding it difficult to find clean alternatives to her beauty products, Laney Crowell created her own.

Lottie London Expands into CVS

This is the second retailer Lottie London has launched in, following Walmart in 2021.

Sephora and Pact Collective are collaborating on the U.S. and Canadian launch of the Beauty (Re)Purposed collection program in May 2023.

Sephora x Pact Collective Launch Packaging Collection Program in US, Canada

Under the new program, more than 600 Sephora stores in North America will serve as collection points for consumers.

The Revlon x Megan Thee Stallion collection includes an eyeshadow palette, two mascaras and four liners.

Revlon Launches New Megan Thee Stallion Collection

The Revlon x Megan Thee Stallion collection includes an eyeshadow palette, two mascaras and four liners.

Sinesia Debuts Beauty Care Brand

Sinesia is an Italian beauty care brand debuting with hair, facial and scalp care products aimed at treating the head aesthetically, psychologically and emotionally.

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Scentbird, ipsy to Offer Full-sized Makeup Products

It's no secret that the subscription beauty box market is saturated. The movement away from sample-sized products may be seen as a way to differentiate between brands and offer consumers more bang for their buck.

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