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Type: Article

Section: Consumers & Markets

Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.

Skin Care Brand Focuses on Male Luxury Consumers

Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Inside the Mind of an Inclusive Investor: Laurel Mintz of Fabric VC and Elevate My Brand

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

The Naturals Consumer: 12 Truths

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

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Baby's Skin

The baby care market reflects the consumer’s embrace of balancing luxury health and beauty care with natural and organic ingredients and processes.

Skin Care's Multifaceted Evolution

Although conflicting trends continue to shape the category, skin care remains vibrant—and is approaching $100 billion in global sales.

Skin Care and Cosmetics, Naturally!

The global market for natural cosmetics is forecast to grow 9% annually through 2008, when it will reach $5.8 billion. To meet growing demands for effective naturals, companies are peeking in at all points of the globe to source ingredients...

Wayne Beckley, founder and president of Merlot Skin Care

Merlot Skin Care’s Business Boom

Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...

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The Anatomy of Global Skin Tones

Meet consumers' needs by understanding the skin's mechanism as it relates to ethnic differences.

Uneven Skin Tone: Causes and Treatments

Uneven skin is a common complaint for women today. However, treatment for uneven skin will differ depending on the underlying causes. A clinician assesses common concerns for women relating to evenness of skin tone, providing insights on creating products that better address those concerns.

Safety First for Baby Skin Care

Consumers looking for brand offerings in the baby and child skin care market put a high priority on safety, ease of use and price.

Remi Kent (left), global associate marketing director, Olay, P&G Beauty, and Shannon Petree, divisional vice president and general marketing manager, Walgreens Co. discussed the reasons for the continued growth of mass skin care during one of the most difficult business climates at a recent CEW Women in Beauty Series event.

CEW Presents “Mass Appeal of Skincare”

Execs from Olay and Walgreens note that "customers are happy to see the lines blurring [between mass and prestige] because they want the same ingredients, benefits and delivery.” The combination of science and nature is the boilerplate of what customers are seeking today.

A Lesson in Sustainability: Natura's Marcos Vaz

Natura’s sustainability director talks about the advantages and barriers of adopting the responsible use of biodiversity as a platform for ingredients and product development, demonstrating it is possible to achieve the perfect balance between social development and economic success.

Indian Men Seeking Male-specific Skin Care

Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.

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