9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

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Halloween makeup led Google Trends searches in the past two weeks, with top-ranking characters including: vampire (+900%), dead cheerleader (+600%) and cat, Minnie Mouse and spider web (+400-500%).
Image by looking2thesky at Adobe Stock

C&T's "Consumer Pulse" series on the socials highlights the latest emerging consumer searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup (vampire, dead cheerleader, cat, Minnie Mouse, spider web and more); GloRilla no makeup; Catrina makeup (and controversy); Lustrivia supplement for hair/nail/skin health; lip stain masque; Mimosu DIY kit for fermented rice water; bow nails and green chrome nails. Following are specific growth statistics for each and a deeper dive into some that caught our interest — plus, a quick run-down of the top themes we saw at the IFSCC 2024 Congress in Brazil.

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