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Gone are the days of the quickly antiquating terms “anti-aging” or “natural” serving as enough to draw in a new consumer toward a skin care offering.

5 Skin Care Trends to Watch

From marine-derived ingredients to menopausal care, brands are pushing the envelope on brand innovation.

Olay Asks: What is an Ageless Woman?

The Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a subset of women who look exceptionally younger than their age.

Woman leaning on tiled green wall next to skincare product jar

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

'How to get glass skin' was a top Google search in 2024, proving that the trend has staying power. Other key searches included acne treatments and dry brush techniques.

2024-2025 Skin, Hair, Nail & Makeup Trends: Pinterest's Predictions & Google Searches

In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.

Double-digit growth has been seen for body creams, lotions and cleaners; and consumer spending on prestige body products has increased by 25%. What's going on?

2024's Fastest-growing Skin Care Category Goes Beyond the Face

Body skin care led the category's growth, in part by coopting ingredients and claims associated with facial skin care. Here’s what’s happening in the category and how brands can tap into the growth.

New Certifications, 2016 Color Trends, and More Beauty Ingredient News and Launches for Late July 2014

Learn about a price increase from BASF, new certifications for TRI-K and Evonik, a 2016 color insights from Impact Colors, and new ingredient launches from Bio-Botanica, Silab, Greentech and more.

Woman holding mint green and white skincare cream jar near her face

Drunk Elephant Says Goodbye to Sephora Kids with New Age-Appropriate Campaign

In the past year, interest in glass nails has skyrocketed ~290.8% across platforms, per Spate. The source also cites growth in high-shine beauty trends like glass hair (+70.1%) and the glass skin look (+112.4%), proving the widespread appeal of reflective aesthetics across beauty categories.

9 Emerging Beauty Trends: Ultra-reflective, Aime Derm Skin Care, Micronutrition, Wonderskin Lip Stain and More

This report expands on C&T's Consumer Pulse videos on social media, uncovering rising trends in beauty. This edition includes: Aime and derm skin care, micronutrition, Wonderskin peel-off lip stain, glass nails, reflective beauty, Canadian skin care, etc.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

As we rethink acne across generations, the most successful brands will be the ones who can not only create skin relief but who offer excitement, nourishing self-care rituals and even bring joy.

Rethinking Acne: Unveiling the Unseen and the Unmet

In the last two decades, consumers’ expectations towards skin and acne care have evolved. Old solutions no longer resonate.

Medical glass vial labeled GLP-1 with reflective silver cap on blue background

Ozempic Face and Beyond: How GLP-1 Weight Loss Drugs Are Driving the Next Era of Medical-Grade Skin Care

Ozempic face is real. Medical-grade skin care products and ingredients are here to help.

New R&D Facility, Seminars, and More Beauty Ingredient News and Launches for Late August 2013

New learning opportunities from Croda, Sabsina and BASF, new lab facilities at Kemin, research agreements, new ingredients and more from suppliers including Symrise, Lonza, Induchem, and Sensient.

Connecting the dots among emerging R&D advances, market and consumer trends, and supply chain innovations is what really allows brands and their innovation partners to create meaningful, consumer-winning products.

4 Beauty Ingredient Opportunities for Brands: Now Available On-demand

From fermented concepts to biotech, suppliers and brands are harnessing emerging science to deliver new levels of efficacy and distinctive product claims.

Person in green sweater looking stressed while checking smartphone

Built for Burnout: How Potion Tackles Stress-Smart Skin Care

In an age of overstimulation and chronic stress, people need skin care that keeps up with real life. The founder of Potion Skincare explains how she did just that.

Purple liquid skincare product being applied to cheek with dropper applicator

The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation

A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.

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K-beauty and J-beauty Innovation

A preview of insights from in-cosmetics Global 2018, focusing on the latest ingredients, product formats and consumer insights from Korea, Japan and broader Asia.

10 Trends in Beauty — Maelys' Booty-lifting Mask, Panthenol Skin Care, Nose Bumps and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. This week, we have: Seven Kosmetyki, Queen cosmetics, Maelys body/booty lift, Jaclyn Hill, stain makeup, panthenol skin care, saggy skin, nose bumps and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.