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268 Results
Section: Consumers & Markets
Skin Care
What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data
Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.
Color Cosmetics
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Consumers & Markets
Latin America to Become Economic Force by 2025, Says Frost & Sullivan
A growth in the region's Gen Y population, as well as a more empowered female demographic and its increasing disposable incomes, has Latin America aimed to become a huge factor in the international marketplace.
Fragrance/Home
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Fragrance/Home
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Skin Care
The 2025-2026 Innovation Agenda:
Beauty Accelerate
Topic and Speaker Program Revealed
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.
Digital/E-commerce
Top Beauty Influencers to Watch in 2025
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.
Hair Care
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Consumers & Markets
Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items
“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.
Consumers & Markets
2025 Beauty Strategies: How Brands Can Tap Consumers’ Value Focus
Strategies for beauty industry leaders to help navigate changes to beauty consumer behavior in 2025.
Companies
🔓Unlock the Future of Beauty: Limited-Edition 2025 Trend Report (
Beauty Accelerate
Attendee Exclusive)
Register now for Beauty Accelerate 2025 to unlock exclusive access to this game-changing report.
Fragrance/Home
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
Consumers & Markets
Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis
AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.
Consumers & Markets
How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond:
Beauty Accelerate
2025 Preview
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.
Beauty Accelerate Coverage
Lorne Lucree Joins
Beauty Accelerate
2025 Lineup to Take on Beauty's Innovation Slump
Lorne Lucree, founder of Quiet Coyote, is bringing his experience in combining strong brand marketing acumen, creativity, constant curiosity to the BA2025 conference with his session: Innovation that Screams.
Consumers & Markets
The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.
News
UPDATE: Coty's Q1 Fiscal 2025 Results Point to a Normalization of the Beauty Market & a Prestige-Mass Split
The company has cited "retailer caution" and a slowing U.S. market in anticipating moderate Q2 growth.
Consumers & Markets
Data: Vegan Cosmetics to Reach $21.5B by 2028
Numerous new brands have come into this category over the last few years, further propelling vegan cosmetics market growth.
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