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Type: Article

Section: Consumers & Markets

Woman reading the label of a beauty product in the spa

Skinimalism and Beautility Among BeautyHealth's 2025 Trends

The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Gen Z make up just 23% of all color cosmetic shoppers, yet 71% of them use makeup.

Meet the Beauty Shopper of 2025: Gen Alpha, Gen Z, Millennials and Gen X

According to parents of Gen Alpha kids, 60% have purchased hair care for their children, compared to 46% for skin care, 30% for makeup and 20% for fragrance.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

A woman in a floral shirt looking at products on a shelf.

Top 15 Beauty Predictions for 2025: Insider Insights

We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

Shoppers are buying into an Aussie identity that embodies a laid-back mentality, healthy lifestyle and a less-is-more approach to beauty.

How Australia Does Sustainable Beauty

The Land Down Under is leading the way in sustainable, indigenous and natural beauty innovations.

Annika Groenick, product and sales manager, Berg + Schmidt GmbH & Co. KG, says, “Sun care has traditionally been a category driven by seasonal sales. As UV radiation is known to be one of the major causes of skin cancer and premature skin aging, SPF is essential not only in traditional sunscreens but also in daily care products.'

Insider Insights: Sun Care & Color Cosmetics Trends + Launches | Packaging for Beauty | Ingestible Best Practices

Multi-functionality and sustainability are dominating these markets.

Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.

The 2024-2025 Beauty M&A Forecast

For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.

Looking ahead, Circana is forecasting 10% growth for the U.S. prestige beauty market, with expansion slowing in 2025 and 2026 to 8% and 7%, respectively.

Beauty Growth to Continue Through 2026

The rise of India, emerging shopper trends and the rise of masstige are reshaping the industry.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Woman shopping for skin care in store.

2024 Beauty M&A is Accelerating & Shifting Upmarket in 2025

"Capstone expects more engagement from public players in the M&A market as firms turn to inorganic volume growth to help buoy share price performance," the firm explains.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

Contract manufacturers are noticing a shift toward wellness in the beauty space.

INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches

Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.

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