
The world of beauty is constantly evolving, and nowhere is that more apparent than on social media. With new trends emerging daily, beauty enthusiasts and professionals alike turn to influencers to stay updated on the latest looks, products, and innovations. As we head into 2025, we’ve curated a list of the top beauty influencers in the U.S. market dominating skin care, makeup, hair care, and fragrance. These creators are shaping the industry with their expertise, creativity, and authentic connections to their audiences.
From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.
Top 25 US Makeup Creators in 2024
These makeup artists and enthusiasts have been redefining the beauty space with their incredible skills and creativity.
- Ariana Grande (@arianagrande): 510K VIT
- Kylie Jenner (@kyliejenner): 486K VIT
- Kim Kardashian (@kimkardashian): 423K VIT
- Selena Gomez (@selenagomez): 232K VIT
- Jennifer Lopez (@jlo): 232K VIT
- Mario Dedivanovic (@makeupbymario): 177K VIT
- Jeffree Star (@jeffreestar): 136K VIT
- Mikayla Nogueira (@mikaylajmakeup): 81.8K VIT
- Millie Bobby Brown (@milliebobbybrown): 72.1K VIT
- Shima Katouzian (@herosheemaz): 71.1K VIT
These creators are redefining how we experiment with makeup trends, from bold colors to minimalist glam.
Top 25 US Skin Care Creators in 2024
- Skin care is the backbone of beauty, and these influencers are leading the charge in helping us achieve a flawless glow.
- Kylie Jenner (@kyliejenner): 99.5K VIT
- Paris Hilton (@parishilton): 77.7K VIT
- Milky Dew (@milkydew\_): 75.2K VIT
- Katie Manetta Davis (@katiesnails\_): 73.7K VIT
- Christi Rose (@lifewithchristirose): 73.6K VIT
- Hailey Bieber (@haileybieber): 59.6K VIT
- Rihanna (@badgalriri): 57.2K VIT
- Dr. Muneeb Shah (@doctorly): 50.7K VIT
- Katie Fang (@katiefangg): 49.5K VIT
- Victoria Louie (@dewylouie): 40.0K VIT
These skin care gurus offer everything from morning routines to detailed product reviews, making skin care more approachable and effective.
Top 25 US Hair Care Creators in 2024
For hair enthusiasts, these creators provide tips, tricks, and inspiration for every hair type and texture.
- Beyoncé (@beyonce): 122K VIT
- Tessa Peay (@tessapeay): 76.3K VIT
- Anthony Claxton (@krewkutz): 64.0K VIT
- Kendall Jenner (@kendalljenner): 52.9K VIT
- Taraji P. Henson (@tarajiphenson): 39.5K VIT
- Sharon Spellman (@sharon.simplyinsane): 35.3K VIT
- Abigail Lin (@abigaillinnn): 34.5K VIT
- Gilad Goldstein (@myguiltycrown): 31.8K VIT
- Lucy Seitz (@lucyseitzhair): 31.3K VIT
- Amela Glavatovic (@hairbyamela): 27.8K VIT
Whether you’re looking for updos, care techniques, or simple styling hacks, these hair care pros have got you covered.
Top 25 US Fragrance Creators in 2024
Fragrance is the silent addition to any beauty routine, and these influencers are leading us into the aromatic world of scents.
- Kylie Jenner (@kyliejenner): 82.6K VIT
- Bella Hadid (@bellahadid): 68.9K VIT
- Jeremy Fragrance (@jeremyfragrance): 54.3K VIT
- Lina Noory (@linanoory): 46.3K VIT
- Ariana Grande (@arianagrande): 37.2K VIT
- Lexy (@getlexxified): 29.6K VIT
- Paul Fino (@paulreactss): 27.7K VIT
- Miley Cyrus (@mileycyrus): 22.5K VIT
- Taylor Jones (@tjcalligraphy): 19.5K VIT
- Noel Thomas (@thenoelthomas): 16.2K VIT
From reviewing new perfume launches to teaching us how to layer scents for a long-lasting effect, these creators will captivate your senses.
What is VIT, and Why Does It Matter?
The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build with their audience. With VIT scores, brands and followers alike can identify which influencers truly make a mark in the beauty industry.
Final Thoughts
The beauty influencers listed here are not just creators; they are tastemakers, game-changers, and innovators in their fields. Whether you’re a beauty professional looking for collaboration or a trend follower simply seeking inspiration, these content creators should be on your radar for 2025.
Be sure to follow them and stay ahead of the curve in all things makeup, skin care, hair care, and fragrance.