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Section: Consumers & Markets

An Emotional Transformation with Makeup

The NPD Group's Larissa Jensen discusses how her work with Look Good, Feel Better helped her see the transformative effect makeup and makeovers can give women, and how that emotion factors highly in beauty purchasing.

Video: Do Makeup Rituals = Love?

A new study from Revlon shows the power of makeup to boost romance. (But we know that already.)

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The Spornosexual Embraces Male Makeup

A new generation of male makeup products are set to gain popularity due to the increased focus on appearance driven by social media.

Sun care sales in Q1 2022 tell a tale of a strong category.

Beauty's Sales Pendulum Swings Toward Makeup

A new analysis argues that the skin care segment has lost momentum, while color cosmetics have regained their mojo.

Makeup Habits, Trends Revealed by Kantar Worldpanel

Kantar Worldpanel recently completed an in-depth analysis of the evolving U.S. makeup market, developing a report on how the changing nature of consumers and the beauty industry is affecting color cosmetic consumption.

L'Oréal Acquires Colombian Vogue Makeup Brand

The deal is still subject to pending regulatory approvals, but it will help L'Oréal gain a stronger footing in Central and South America.

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Makeup Geek Launches New ‘In The Nude’ Collection

Makeup Geek launched a new collection on June 15th. The collection will be previewed at the PHAMExpo in Pasadena, CA.

Potential of Innovative Makeup Clearly Seen in India

Indian women are moving from being traditionalists to experimenting with new colors and formats of makeup products; buying makeup is becoming an important purchase decision.

Avon Makeup Line Luxe Available Through E-commerce

Moves by Avon and Natura mark some changes in direct sales strategies in Brazil.

Active consumers require more durable beauty products.

[in-cosmetics Global] 3 Things Consumers Want in Athleisure Products

Flexible and durable products will connect with increasingly active consumers.

Despite Receding Ecomony, Makeup in Brazil to Grow

An obsession with beauty and image continues to propel makeup sales in Brazil; direct selling or relationships with local shops and salons among the keys to success.

Air Cushion Makeup: The Next Big Beauty Trend?

Already gaining a lot of momentum in beauty hotbed South Korea, Air Cushion makeup is just beginning to go global. Euromonitor research analyst Minji Kim walks through its development—and almost inevitable global expansion.

Survey Looks at the Makeup Habits of Girls

The Renfrew Center Foundation released the results of a survey showing the attitudes and use of makeup by girls ages eight to 18; positives and negatives of the survey have implications for beauty brands.

Makeup Remover a Growing Opportunity in India, Says Canadean

Growing ahead of only male toiletries and oral hygiene, the Indian skin care sector will grow at a CAGR of 14.5% by value and 11.4% by volume up to 2017.

Consumers are looking for plump lips and multi-tasking blush in a variety of finishes, per Spate.

Spate: US Consumer Trends on Makeup and Retro Hairstyles

Consumers are looking for plump lips and multi-tasking blush in a variety of finishes, while retro hairstyles continue to trend, per Spate.

CEW(UK) Names 2013 Beauty Award Winners

The winners will be featured in a variety of unique retail opportunities, including through Superdrug, Harrods, QVC and more.

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Chanel Launches Its First Makeup Line for Men

Launching in South Korea initially, Boy de Chanel will be available worldwide in November 2018.

MakeUp in Seoul to Launch in March 2014

The sister event to MakeUp in New York and MakeUp in Paris is making its Asian debut.

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