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Section: Consumers & Markets

Short hair is stealing the spotlight this fall, with pixie cuts making a bold comeback.

Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances

This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.

For the three months ended June 30, 2025, Coty reported net revenue of $1,252.4 million, an 8% decline on a reported basis, including a 1% FX benefit, and a 9% decrease on a like-for-like (LFL) basis.

Coty Inc. FY25 Results: Resilient Fragrance Growth and Strategic Plans for FY26

Coty expects gradual sales improvement in FY26, starting with LFL declines of 6-8% in 1Q26 and 3-5% in 2Q26.

Fragrance sales remained flat in fiscal 2025, despite a fragrance boom in the beauty industry.

Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026

Skin care net sales dropped 12%, mainly due to reduced performance in Estée Lauder and La Mer, impacted by weak consumer sentiment in Asia.

Lip products and prestige hair care were key sales drivers in the first half of 2025.

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.

Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales

While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Gen Z make up just 23% of all color cosmetic shoppers, yet 71% of them use makeup.

Meet the Beauty Shopper of 2025: Gen Alpha, Gen Z, Millennials and Gen X

According to parents of Gen Alpha kids, 60% have purchased hair care for their children, compared to 46% for skin care, 30% for makeup and 20% for fragrance.

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