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As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Sephora Addresses Skin Care Issues With New Tech

The Sephora Skincare iQ program works to personalize solutions and product recommendations to in-store customers based on a short series of questions answered by the client

The rise of exosome-based therapies also points to exciting advancements in personalized skin care, offering bespoke solutions for concerns like aging, pigmentation, and acne.

The Future of Beauty: How Exosomes Are Revolutionizing Skin Care

In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.

J&J Partners for Skin Care, Hair Care Innovation

Intrexon Corporation and Johnson & Johnson Consumer & Personal Products Worldwide have teamed up to advance new skin and hair care products.

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Regenerative Skin Care: the Anti-aging Killer

Brands are embracing the new longevity paradigm amid a boom in ingredient advancements.

How Delivery Systems Change Skin Care Effectiveness

Several methods can be used to increase the effectiveness of active ingredients for the skin and overcome the protective barrier.

66% of menopausal women have started using additional anti-aging facial skin care after noticing specific side effects of menopause, while 33% began using a more hydrating facial skin care product than they did prior to menopause.

New Solutions for Menopausal Skin Care: Sensitivity & Beyond

Emerging ingredient technologies to address hormonal shifts for millions of women.

Amway, Yale Continue Skin Care Research Partnership

This collaboration enables Amway scientists and Yale Lab associate and research faculty member Dr. John Pawelek to continue advancing their collective understanding of the molecular biology involved in skin pigmentation.

Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

The 2024 Skin Care Agenda: Pro-aging & Sensitive Skin

Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

Facial skin care mass market sales grew 13% in the period, while prestige facial care grew 10%. Meanwhile, echoing an ongoing trend, clinical brands grew faster than natural brands in the prestige sector, driven by an array of new launches.

6 Keys to the Future of Skin Care: Now Available On-demand

From holistic anti-aging to skin cycling to exposomes, Beauty Accelerate Virtual will help brands and their innovation partners to decode

Everwell Health Expands Skin Care Portfolio with Acquisition of Celadrin Brand

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

Plant Stem Cells: The Next Generation in Skin Care Technology

Plant stem cell technology can deliver antioxidant, anti-inflammatory and sebum-regulating activity to consumers.

OneSkin cofounders (from left to right): Juliana Carvalho, Ph.D., Carolina Reis de Oliveira, Ph.D., Alessandra Zonari, Ph.D., Mariana Boroni, Ph.D. and the director of products, Lear Brace, Ph.D.

Longevity Skin Care Gets a Boost with OneSkin Investment Round

The new funding will, unsurprisingly, be applied toward the brand's next phase of growth, including formula R&D, new hiring and expansion into new sales channels.

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Could the Human Virome be the Next Skin Care Target?

"The projection, I think, is that many cosmetic companies will begin to launch products with [related antiviral] claims, and R&D departments need to understand more about this claim. I think this is the beginning.”

The range's functional and biodegradable plant extracts, which are 100% natural in line with ISO 16128, are sustainably sourced from Madagascar, France and Bulgaria, per Symrise.

Symrise Launches Neurocosmetic-inspired Flowerconcentrole for Mood-enhancing Skin Care

Developed using Symrise’s Actimood technology ("a scientifically proven mood-activating scent design," per the company), Flowerconcentrole's neurocosmetic benefits leverage plant extracts to stimulate positive emotions.

Chemical Reaction: Skin Care: The Importance of Feel

It is necessary to formulate a product with pleasing sensory attributes and to confirm the results with meaningful tests. Using systematic methods to create the proper feel and appearance is a prerequisite for a new formulation.

SkinCeuticals Partners with Fractional Laser Company for More Effective Skin Care Treatments

SkinCeuticals has partnered exclusively with Solta Medical to pair up Solta's Clear + Brilliant fractional resurfacing laser with SkinCeutical's C E Ferulic antioxidant products.