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Section: Ingredients > Launches & Claims
Launches & Claims
Novachem Debuts Oleobiota Sebum Modulator
Derived from the Argentine Misiones rainforest, Oleobiota is based on the Ñangapiri botanical and complies with the Nagoya Protocol.
Launches & Claims
AntalGenics' Calmapsin Calms Skin Sensitivity
Calmapsin imparts calming effects by reducing the hyperreactivity of sensory neurons.
Launches & Claims
Sytheon Finds Aryl Alkanones Protect Hair Against Dye-induced Damage
Sytheon has patented its recent finding that aryl alkanones can reduce the oxidative stress formed during hair dyeing, thereby decreasing dye-induced damage.
Companies
DSM-Firmenich Embraces Science-backed Holistic Well-being with New Branding
"We recognize that our role ... is to promote a mindset shift that prioritizes the development of solutions that truly promote the physical and emotional wellbeing of consumers," says Diana Duque-Zonneveld of DSM-Firmenich.
Hair Care
Kourtney Kardashian Barker Launches Biotin-Free Hair Growth Supplement
Kourtney Kardashian Barker's Lemme launches Lemme Grow, a biotin-free hair growth supplement for sensitive skin and hair. The $60 formula promises thicker, fuller hair and reduced shedding in just 12 weeks.
Launches & Claims
Nourishing 'Hair Block' Bar from Croda
Embracing consumers' waste-free lifestyle shift, Croda inventors created a bar format shampoo that bypasses the need for packaging.
Launches & Claims
Crodarom Creates Phytofoam for Gentle Foaming and Cleansing Capabilities
The natural active was found in clinical studies to provide dense and creamy foam for applications such as makeup removal and baby care.
Launches & Claims
Praan Naturals Presents Organic Virgin Date Kernel Oil for Skin/Hair Health
With its high content of skin-soothing tocopherols, tocotrienols and oleic acid, the date kernel oil is anticipated to gain interest for mature skin and intensive moisturizers.
Hair Care
Hairstory Expands Hair Care Line with Bond Boost and Bond Serum
With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.
Hair Care
A new collagen era for hair care with Col-Frag remastered™
Col-Frag remastered™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing
Launches & Claims
What’s Trending: Beauty Ingredients
Upcycled apple, a unique brand-supplier partnership, and new research for existing technologies top this month’s trends in beauty ingredients.
Launches & Claims
Study Correlates Oil Penetration into Hair with Tensile Strength
A recent study by Bajaj Consumer Care, Ltd., sought to identify a method to measure oil penetration into hair and how this correlates with hair thickness and tensile strength.
Launches & Claims
Jojoba Desert's JD Lusteris Updates Data with Silky Hair Benefits
JD Lusteris acts as a non-volatile, low viscosity silicone alternative that provides film-forming capabilities for hair protection, which results in a healthy, shiny look.
Hair Care
A new collagen era for hair care with Col-Frag remastered ™
Col-Frag remastered ™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing
Launches & Claims
The Future of Beauty: How Exosomes Are Revolutionizing Skin Care
In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.
Launches & Claims
Clariant's Prunizen Targets Stress-Induced Hair Loss
Prunizen targets the psycho-emotional stress-triggered cortisol production known to weaken hair health. A clinical study of the active found anti-hair loss activity after three months.
Launches & Claims
[podcast] Biggest Consumer Concerns in Hair
"Today’s concerns are the same as they always have been," says Trefor Evans, Ph.D. "Although every now and then, a new attribute comes along." Learn more in this exclusive podcast and at the TRI-Princeton International Conference on Applied Hair Science.
Launches & Claims
Gattefossé Encourages Escapism with Solid Cosmetics
This year, Gattefossé developed five travel-friendly formulations: a solid pellet mask; a multifunctional anhydrous balm; a scrub in a stick format; an exfoliating wax; and a solid face cleanser.
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